Imagineering: The Currency of the Creative Economy
My experience in a lot of large corporations has shown that if there is a one common impediment of success it is the habit of doing
.
I’m talking about doing for doings sake ruthless people movie . Employees in corporations are generally phenomenally busy, senior leaders included. Whether the majority of that activity is actually effective is another thing. Managers (not leaders) actively encourage this kind of frenzied behavior in followers, much to the detriment of performance.
Leaders act only having thought death defying acts download free , they respond rather than react free star wars episode v the empire strikes back movie download , and evoke qualitative thinking in others. Leaders actively encourage ‘imagineering’ as Walt Disney used to call it, coaching followers to build compelling visions of future personal and business success, releasing the creativity that lies dormant within everyone. In the creative economy, where differentiation in product or service is short-lived, ‘imagineering’ is the new currency.
How much time do you dedicate to imagineering? Are circumstances shaping you, or you them? How are you inspiring those you lead to imagineer? What wealth of creativity and potential are you leaving untapped, dead to the top and bottom line?
